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MARGN/Academy/Market analytics/Category profile: analyse a niche from inside

Category profile: analyse a niche from inside

Trends, price segments and an entry score — everything to know before you launch.

Market7 steps6 min
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1

The breadcrumb at the top shows the category path — click any level to go up.

Step 1. The breadcrumb at the top shows the category path — click any level to go up. 1
2

Key metrics and how they changed versus the previous period.

Step 2. Key metrics and how they changed versus the previous period. 2
3

Tabs show the category from different angles: overview, trends, price segments, niche entry and competition.

Step 3. Tabs show the category from different angles: overview, trends, price segments, niche entry and competition. 3
4

Dinamika plots daily revenue and sales — see whether demand is growing, seasonal or falling.

Step 4. Dinamika plots daily revenue and sales — see whether demand is growing, seasonal or falling. 4
5

Narx segmentatsiyasi splits revenue and sales by price band. Change the step to find where the money sits.

Tip. A price band with high revenue and few cards is the best entry point.

Step 5. Narx segmentatsiyasi splits revenue and sales by price band. Change the step to find where the money sits. 5
6

Nishaga kirish gives a 0–100 score from revenue, growth and competition density. Higher means easier entry.

Step 6. Nishaga kirish gives a 0–100 score from revenue, growth and competition density. Higher means easier entry. 6
7

Monopoly level and active-seller share: if one or two stores hold the market, entry is harder.

Step 7. Monopoly level and active-seller share: if one or two stores hold the market, entry is harder. 7

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