Uzum card requirements: title, photos and stop words

MARGN team · October 13, 2026 · 5 min read

If a card is blocked or gets the “Has comments” status, the product does not sell — and both advertising and stock work for nothing. Below are the main requirements from the Uzum guide.

Title: formula and rules

Formula: product type + brand + model + key attribute. For example: “Wireless headphones Xiaomi Redmi Buds 4, noise cancellation”.

filled in Uzbek (Latin) and Russian (Cyrillic);
at least three words, capitalized, with no abbreviations or emoji;
CapsLock only for a brand or model;
if there are several colors or sizes, do not list them — give only the number.

Stop words

Not allowed in the title and description: sale, free, order, buy, cashback, new, original, clearance, discount, trend, top, hit. The exception is when the word is part of a brand, model or attribute. Comparisons such as “cheap” or “best quality”, stuffing with irrelevant words, contacts and external links are also prohibited.

Photos

JPEG, JPG, WebP or PNG format, up to 5 MB;
at least 750×1000, portrait orientation 3:4;
at least one front-facing photo for every SKU;
the product is fully visible and takes up more than 50% of the frame;
a photo in packaging cannot be the only one;
no filters, overexposure or underexposure; a calm plain background is recommended;
AI images that distort the product are prohibited.

Text on infographics — only in Uzbek or Russian, with no contacts; the logo is small and does not cover the product.

Video

MP4, at least 1080×1440, 3:4, up to 10 MB and no background music.

Attributes and SKUs

up to 5 attribute groups in a card, of which up to 3 unique;
groups can only be changed before the first shipment to the warehouse — afterwards you can only add new values;
color and size are mandatory for clothing, shoes and accessories;
different products in one card and duplicate SKUs of the same product are prohibited.

After moderation

Meeting the requirements is the minimum. For a card to rank higher in search, the title and attributes need the words buyers type: how to choose keywords.

Source: Uzum guide, “Creating product cards”.

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