How to increase sales on Uzum: 8 practical steps
Before increasing sales, you need to understand why they are not growing. On Uzum, sales depend on three things: how many people see the card, how many of them open it, and how many buy. Add stock to that — if the product runs out, nothing else matters. Below is a diagnosis first, then 8 practical steps.
First: why sales dropped
Check in order:
- Did stock run out? Days without stock hurt both sales and search positions.
- Did a competitor cut the price? Or did a new strong card appear.
- Did search positions drop? Check positions for your main queries.
- Is the season over? If the whole category is falling, it is the market, not you.
- Did the rating and reviews change? A few negative reviews noticeably lower conversion.
- Did advertising stop? The budget may have run out or the bid may be outdated.
The main rule: compare your trend with the category. If the category is growing and you are falling, the problem is the card or the price.
1. Avoid zero stock
Track your sales speed and always know how many days your stock will last. Preparing and receiving a shipment takes time, so plan replenishment before the product runs out. Requirements are in the supply guide.
2. Climb in search
Most buyers come through search. Find the main queries for your product, put them in the title, description and attributes, and track positions. The method is in the article how to choose keywords.
3. Improve the card
The first photo is what makes people open the card in the results. Compare your photos, title and attributes with competitors from the TOP-10. Uzum's requirements are in the article on card requirements.
4. Compare your price with competitors
You don't have to be the cheapest, but the price should not stand out sharply from the segment. Look at competitors' price history: when they offer discounts and how that affects sales. Before changing the price, check your profit with the price formula.
5. Manage advertising by profit
Advertising increases sales, but not always profit. For each product, track ACOS (ad spend ÷ sales from ads) and DRR (ad spend ÷ total sales), and switch off unprofitable campaigns. Ad types on Uzum are in the article on promotion, terms are in the glossary.
6. Work with reviews and rating
Reply to every review and fix the causes of negative feedback: size chart, packaging, inaccuracies in the description. The rules on returns and reviews are in this article.
7. Reduce cancellations and delays
On FBS and DBS, delays and cancellations affect your rating and can lead to fines. Keep stock in the seller dashboard accurate. More in cancellations and fines.
8. Manage your assortment by ABC
Split products by their contribution to revenue: A — main income, B — medium, C — small. Direct advertising and stock to group A, and review or remove loss-making products from group C.
Measure results correctly
After a change, wait at least 1–2 weeks and compare periods. Measure net profit, not revenue: sales growth driven by discounts or ads can turn out to be unprofitable. The calculation procedure is in the article on net profit.
How to track this in MARGN
Store analytics warns about products running low, cards without sales and unprofitable ads, shows why revenue changed, and calculates profit for each SKU. To compare yourself with the market, use categories and the store ranking.
