How to choose a niche on Uzum: 5 metrics
The most expensive mistake new sellers make is to buy the product first and only then think about who to sell it to. The right order is the opposite: first you check the niche with numbers, then you buy. Here are five metrics for that.
1. Market size
What is the total monthly revenue in the category? In a niche that is too small, even the best card will not earn much. Assess size together with product price: you get the same revenue from an expensive product with fewer orders.
2. Growth
Is the niche growing or shrinking? Compare revenue over at least 30 and 90 days. A growing niche has more room for a new seller; in a shrinking one, existing players fight for every buyer.
3. Competition
How many stores and cards have sales? An important point is the share of cards with sales. If most cards do not sell at all, the market looks “packed”, but real competition is lower.
4. Share of leaders
What part of revenue goes to the top 3 or top 10 stores? If one or two big players hold most of the market, competing with them on price and advertising is hard. A niche where revenue is spread across many stores is easier for a beginner.
5. Revenue per card
One of the most useful metrics: niche revenue ÷ number of cards with sales. The higher the value, the more money falls on each card. The same logic works for search queries — see the article on keywords.
How to test a niche
- Choose several categories and compare them on the five metrics above.
- Take the two or three best and look at the leading cards inside: price, rating, reviews, stock.
- Use the profit calculator to see how much you would be left with at that price. If the margin is low, do not enter, however big the niche is.
Where to get the numbers
Collecting this data by hand is practically impossible. MARGN market analytics recalculates 13,000+ categories, 37,184 stores and 1.8M Uzum cards 3 times a day: size, growth, share of stores with sales and leaders — on one screen.
How to pick a specific product after choosing a niche — in the article what to sell on Uzum, and how to watch competitors — in competitor analysis.
In short: choose a niche not by feeling but by five numbers — and buy stock only after that.
