12 key metrics of an Uzum seller: what to check and when

Many sellers look only at revenue. But revenue can grow while profit falls, so a store should be tracked by several metrics. Here is the list.

Sales metrics

1. Revenue is the sum of goods sold. Compare periods (week, month) with the previous ones.
2. Units sold is how many pieces were sold. If revenue grew but units fell, the product simply got more expensive.
3. Average order value is revenue ÷ orders. It shows whether pricing and bundles work.
4. Return rate is returns ÷ sales. A high rate usually points to a mistake in sizes, photos or description.
5. Cancellation rate: in FBS and DBS, penalties and rating depend on it (details).

Financial metrics

1. Margin is net profit ÷ revenue. The share left after commission, logistics, ads and cost price.
2. Net profit in money, by SKU and by store (how to calculate).
3. ROI is net profit ÷ money invested in goods. It shows how fast and effectively capital works.
4. DRR is ad spend ÷ revenue. It must not exceed the margin (ad metrics).

Operational metrics

1. Turnover (days) is stock ÷ daily sales. Above 60 days, storage becomes paid (rules).
2. Days of stock left warns you before the product runs out (planning).
3. Rating and unanswered reviews: low ratings and unanswered reviews reduce conversion.

Review routine

• Every day (5 minutes): revenue, cancellations, low stock, new low ratings.
• Once a week: margin, DRR, reasons for returns, best and most loss-making SKUs.
• Once a month: ROI, turnover, niche and assortment decisions: what to add and what to stop.

Collecting all metrics by hand in Excel is slow and error-prone. The MARGN store dashboard shows them on one screen against the previous period — Store dashboard.