Seasonality on Uzum: sales calendar and preparation plan

Demand is uneven through the year. Those who plan the season in advance get growth; those who are late end up without goods or with surplus stock.

Typical demand peaks

• Navruz (March) — home, kitchen, clothing.
• March 8 — gifts, cosmetics, accessories.
• Ramadan and Hayit — food, clothing, home decor.
• September 1, back to school — school goods, backpacks, clothing.
• September–October — warm clothing and heaters.
• Big discount days (Black Friday, 11.11) — almost all categories.
• New Year — gifts, decorations, festive clothing.

Uzum announces its own promo dates separately: see exact dates in the seller dashboard; the list above is a general guide.

Preparation: 6–8 weeks ahead

1. Last year's data. How much your product sold at this time — see category dynamics in analytics.
2. Stock. Supply time + handover to the warehouse + reserve (formula). In season, allow double the supply time.
3. Listing. Name, photos and keywords for the season (keywords).
4. Price and margin. Calculate profit at the promo price in advance (formula).
5. Ads. Turn them on 1–2 weeks before the peak: the algorithm needs to learn the listing and gather metrics.

Do not forget the 60-day rule

After the season, leftover stock extends the storage period. If turnover is above 60 days, storage becomes paid (rules). So take the batch based on a real forecast, not on "everything will sell".

After the season

• Sell off leftovers at a discount: it is cheaper than frozen money.
• Write down the results: how much was sold, at what price, how much was spent on ads. Next year this is a ready plan.

Mistakes

• Starting the season in the last week: the delivery will be late.
• Buying everything for the season: if one SKU does not sell, capital gets stuck.
• Raising the price at the peak and falling behind a competitor.

Category and niche dynamics — Analytics. About choosing a niche — How to choose a niche.